New York Food Photographer
Brent Herrig is a New York food photographer, partnering with restaurant groups, hospitality brands, and agencies. Menus, plated dishes, and campaigns, shot on location across the city.
The New York Method
Shot for the whole restaurant, not just the menu.
Partnering with New York restaurant groups, hospitality brands, and studios, the work runs from the plate to the room: menu photography, plated dishes, chef portraits, and the interiors that sell the table. Shot on location across Manhattan and the boroughs, and built to run across menus, paid, social, and print.
For drink-led campaigns, see the New York cocktail page, and for the whole room, interiors and staff included, see the New York restaurant page. This one is the food side: dishes and the brands that feed the city.
See the work
From restaurant to brand photography.
New York food photography across the whole table: from Lilia and Per Se to Dominique Ansel, The Dead Rabbit, and Haru. Plated dishes, restaurant interiors, and the campaigns behind the brands that feed the city. Click any frame to open it full screen.
The chefs behind the best NYC Restaurants
The people who make New York the food city it is.
Portraits shot in the kitchens and dining rooms where the work happens.
How the work gets made
One production, built to run across the year.
A shoot day, planned to the plate and delivered as a set you can run across every channel.
01
Pre-production
Every dish and angle mapped before the shoot day. Shot list, styling, props, and locations locked, so the day runs on plan.
02
Production
Shot on location in your restaurant or in a partner studio across Manhattan. Stills and motion captured in the same set.
03
Hybrid extension
Real frames extended with AI for new formats, seasons, and variations, so one shoot covers months of content without booking a reshoot.
04
Delivery
Hero frames, supporting angles, negative-space crops, and motion loops, retouched and sized for every channel.
What a shoot day covers
- 01Call time, set build, and lighting
- 02Food styling and tabletop direction, run on set by Brent
- 03A hero frame for every dish on the list
- 04Supporting angles: detail, texture, hands, and the room in context
- 05Motion: pours, steam, and cinemagraphs, captured alongside the stills
- 06Live review at the monitor, so selects are approved before the day ends
- 07A retouch brief and delivery timeline before you leave the set
Trusted in New York
Restaurant groups, hospitality companies, and food brands behind the work. New York menus and national campaigns, shot from one production.
Common Food Photography Questions
Hiring a food photographer in New York City.
- Who is Brent Herrig?
- Brent Herrig is a commercial food photographer and director based in New York. He works with restaurant groups, hospitality brands, CPG companies, and agencies, shooting stills and motion on location across Manhattan and the five boroughs, and from a network of partner studios in the city.
- What does a New York food photographer shoot?
- Restaurant and menu photography, plated dishes and tabletop, chef portraits, hospitality interiors, and CPG food packaging. Everything is shot to run across menus, paid, social, and print.
- Where is the studio located?
- Anchored in Manhattan, with a network of partner studios and rental houses across New York. Production scales to the brief, from daylight food lofts to full soundstages, plus on-location work in restaurants across the city.
- How do usage rights work?
- Usage is scoped to the brief. Media, territory, and term are set in the estimate before the shoot, so you own exactly the license you pay for. Buyouts and extensions are available and priced up front, never as a surprise renewal.
- What does it cost to hire a food photographer in New York?
- Every project is quoted to its brief. Shoot days, the number of dishes, usage rights, and whether motion is included all move the number. Share the brief and you will get a clear estimate before anything is booked.
- What is hybrid shoot plus AI production?
- Real photography, extended with AI. The shoot captures the source frames, then AI builds the formats, seasonal variations, and background options from them, so one production covers months of content while the craft and the brand stay intact.
- Can one shoot produce both stills and motion?
- Yes. Pours, steam, and cinemagraphs are captured the same day as the stills, so the campaign moves and sits still from a single production.
- Do you only work in New York?
- New York is the base for this work, with execution available anywhere the brief needs it. London is a second base. For drink-led campaigns, see the New York cocktail page.
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Ready to talk?
Tell me about the restaurant or the brand and the shoot. I will come back with a plan.
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