Cinemagraphs
Still photography with one thing moving.
Cinemagraphs, Parallax Loops, and Stop Motion
Hybrid still and motion assets, produced in the same day as the stills
A cinemagraph is a photograph where one element keeps moving and everything else stays frozen. The martini glass holds still while the pour never ends. The burger sits perfectly plated while steam keeps rising. That contrast is what stops a thumb mid-scroll, and it is why these assets hold attention longer than a static frame in the same feed placement.
We have been producing cinemagraphs for food and drink brands for over a decade. They are captured on the same set, with the same lighting, as your stills, so the motion assets and the photography look like they belong to one campaign rather than two separate productions.
Captured alongside stills on the same shoot day.
One moving element, everything else locked
We shoot high frame rate video on a locked-off camera, then mask the frame in post so only the chosen element animates. The loop point is hidden inside the motion itself, which is why a good cinemagraph never appears to restart. Liquids do this best: pours, drips, condensation, steam, and ripples all move in ways the eye reads as continuous.
Roughly 2 to 4 hours of post per finished loop
Built for the placement, not just the portfolio
Every platform has its own rules for file size, loop length, and aspect ratio. We deliver each loop cut for where it actually runs: 9:16 for Stories and Reels, 1:1 for feed, 16:9 for site heroes and digital signage, plus a GIF fallback for email and programmatic display. One capture session produces the full set.
Vertical, square, and wide from one shoot
Motion Portfolio
Selected Cinemagraph and Loop Work
Cinemagraphs, parallax loops, and stop motion produced for spirits, restaurant, and hospitality brands.
Trusted by Global Brands, Agencies, and Hospitality Groups
How Projects Work
A clear process from brief to delivery
Pre-Production
Brief, placements, shot list, styling direction, crew, and logistics. We align on deliverables before shoot day.
Production
Studio or on-location. Still and motion captured together when it improves efficiency and output.
Post + Delivery
Retouching, color, compositing, and exports organized by channel and usage.
The Formats, Explained
Cinemagraph, parallax, stop motion, and loop all get used interchangeably. They are different techniques with different costs and different jobs. Here is what each one actually is.
Cinemagraph
A photograph where one element loops and the rest stays frozen. Shot as video on a locked-off camera, then masked in post so only the pour, steam, or drip moves. Best for drinks, anything with liquid, and any placement where a static image would get scrolled past.
Parallax Loop
Stop Motion
Moving Portrait
Liquid Motion + High Speed
Social Loop + GIF
Explore Further
Where cinemagraphs sit inside the wider production system.
FAQ about Cinemagraphs
What is a cinemagraph?
What is the difference between a cinemagraph, a parallax, and a stop motion?
What is the difference between a cinemagraph and a GIF?
Where do cinemagraphs perform best?
How long does a cinemagraph take to produce?
Can you make a cinemagraph from footage we already have?
What subjects work best for cinemagraphs?
What formats do you deliver?
Can you match our existing brand look?
Let's work together
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