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The studio specializes in food, beverage, hospitality, and lifestyle photography. This includes editorial work, advertising campaigns, cookbook projects, and brand content for restaurants, hotels, and CPG brands.

Both. The studio operates from New York City but regularly travels for on-location shoots at restaurants, hotels, and brand facilities worldwide. Location work is quoted separately to account for travel logistics.

The studio uses medium format digital cameras for maximum resolution and color accuracy, paired with professional Broncolor and Profoto lighting systems. Equipment is tailored to each project's needs.

Yes. The team works from moodboards and reference imagery to understand the aesthetic you're after. Brent brings his own signature style but adapts to align with brand guidelines and creative direction.

Absolutely. The studio offers integrated photography and motion capture, including cinemagraphs, product loops, and social video content: all shot together for cohesive brand storytelling.

The primary focus is food, beverage, and hospitality: including hotels, restaurants, spirits brands, and CPG companies. The studio also works with lifestyle and travel brands on premium visual content.

For standard commercial shoots, initial previews are delivered within 48 hours. Final retouched assets typically arrive within 2-4 weeks depending on volume and complexity.

The studio partners with a curated network of top-tier food and prop stylists. Brent can lead the selection process or work directly with your existing styling team.

A standard shoot day includes pre-production planning, on-set direction, capture of agreed deliverables, and initial processing. Post-production retouching is quoted separately based on asset volume.

Yes. The studio has experience executing multi-day, multi-location campaigns for global brands. Production coordination, crew management, and logistics are handled in-house.

Yes, the studio regularly executes location shoots globally. The team handles all logistics including equipment carnets and coordinates closely with local fixers and crew.

Post-production includes color grading, retouching, compositing, and file delivery in all required formats and resolutions. Every asset receives Brent's personal quality review before delivery.

The studio uses AI for background extensions, seasonal variations of existing assets, and concept moodboarding. Brent always leads with real photography for authentic texture and lighting.

Hybrid Production combines traditional photography with AI-generated extensions: backgrounds, environments, seasonal variations to maximize the value of every real shoot.

Yes. The studio builds custom style references, prompt libraries, and guardrails to ensure AI-generated assets align with your brand guidelines and visual standards.

Yes. Standard contracts grant clients full commercial usage rights for all final deliverables, including those created or enhanced through AI workflows.

The studio works across Midjourney, Stable Diffusion, ComfyUI, Runway, and Adobe Firefly, selecting the right tool for each specific use case. Custom pipelines are built as needed.

That depends on your brand's risk tolerance and use case. The studio helps clients define where AI adds value and where traditional photography must remain the standard.

Yes. Content repurposing is a core service: turning single-shoot assets into seasonal variations, regional adaptations, and extended campaign libraries using AI extensions.

Strategic consulting engagements (4-12 weeks) designed to help organizations integrate AI into creative operations: from executive alignment to governance frameworks to implementation.

Yes. The studio offers hands-on workshops (half-day to 2-day formats) designed for creative teams: covering practical prompting, workflow integration, and brand-safe AI usage.

Designers, art directors, creative leads, and anyone on your team who works with visual content. No technical background required: sessions are designed for creative professionals.

No. Consulting and training are designed to support creative teams, not replace them. AI is introduced where it adds value, not risk. Human judgment stays at the center.

Every training includes a resource kit with prompt templates, workflow guides, and 30 days of email support for questions that come up as your team applies what they learned.

Training builds individual skills. Consulting builds organizational systems. If you need both, engagements can be combined: strategy first, then hands-on enablement.

The studio offers project-based engagements, monthly visual production retainers for ongoing needs, and hourly consulting for strategy and AI workflows.

Pricing is typically scoped by project rather than simple day rates to ensure all deliverables, usage rights, and post-production are transparently covered.

Standard engagements include broad commercial usage rights. Specific terms (duration, geography, channels) are defined in project agreements. Extended or exclusive rights are available.

Yes. Monthly retainers are ideal for brands with ongoing visual content needs. Retainers offer priority scheduling, predictable costs, and dedicated creative partnership.

Enterprise engagements are scoped based on organizational complexity and implementation depth. Contact the studio for a discovery call to discuss your specific situation.

Book a discovery call. The team will learn about your project, discuss creative goals, and provide a tailored proposal within 5 business days.

Brent Herrig is a New York-based photographer specializing in food, beverage, and hospitality. With 15+ years of experience, he's worked with global brands, Michelin-starred restaurants, and major publications.

The studio is based in New York City but works globally. Location shoots are regularly executed across the US, Europe, Asia, and beyond.

The studio leads with craft: real photography, real light, real texture, then extends strategically with AI. This hybrid approach delivers authenticity at scale without compromising quality.

Brent's work has appeared in Bon Appétit, Food & Wine, The New York Times, and numerous other editorial and commercial publications.

Yes. Personal work is essential to creative growth. Brent regularly pursues passion projects that push technical and artistic boundaries outside of commercial work.

The best way to start is booking a discovery call. For press inquiries or quick questions, use the contact form or reach out directly via email.