Crystal gin martini in a stemmed glass with lemon twist on mirrored surface - cocktail photography NYC by Brent Herrig

Cocktail + Drinks Photography

Hire a cocktail photographer for spirits brands and hospitality.

From Bottle Heroes to Liquid Motion

New York • London • Worldwide

We produce beverage photography services built for paid ads, web venues, launches, based in London, New York and worldwide.

Hero stills + supporting angles
Motion loops and short clips
Channel-ready crops and exports
Close-up editorial cocktail photography showing fresh condensation and vivid color - beverage advertising by Brent Herrig

Spirits and Beverage Campaign Production

Premium stills and motion designed for launch days, paid media, and brand systems. We control reflections, highlights, and condensation so every frame reads high-end.

Studio or on Location

The Botanist Gin cinnamon hot toddy with rising steam - warm seasonal cocktail photography for spirits brand campaign

Visuals designed to sell

This is drink photography built around conversion. Lighting and composition are tuned to make liquids look fresh, glass look clean, and the product feel premium.

Bottle heroes • Menu-ready cocktails • Liquid motion

When drinks look clean, cold, and alive.

Selected Cocktail + Drinks Work

A mix of bottle heroes, on-premise lifestyle, and liquid motion built for brand campaigns. See full portfolio on request.

Classic gin martini in a crystal glass on a reflective surface - luxury cocktail photography NYC
WhistlePig Rye Whiskey cocktail on a polished bar with orange peel twist - spirits brand advertising photography
Spiced mulled wine with cinnamon sticks and star anise - seasonal holiday cocktail photography for spirits campaign
Dead Rabbit NYC whiskey cocktail serve with fresh garnish on speakeasy bar top - brand photography
Berry fizz cocktail with panoramic New York City skyline backdrop - rooftop lifestyle beverage photography
amfAR spirits bottle premium hero shot with crisp edge lighting and precise label detail - brand product photography
Archbishop cocktail served in a vintage coupe glass at a NYC speakeasy - editorial cocktail photography
Spring cocktail advertising photography with fresh floral styling and bright editorial lighting for beverage brand campaign
Citrus cocktail with fresh garnish and saturated color - editorial beverage photography for spirits campaign
Cocktail with layered botanical garnish for spirits advertising - macro cocktail photography with controlled studio lighting
Vodka cocktail advertising photography with crisp studio lighting and clean glass detail - spirits brand campaign
Autumn spiced cocktail with warm seasonal botanicals and moody editorial lighting - fall spirits campaign photography
Holiday spirits advertising photography with rich warm tones and gift-ready seasonal presentation for beverage brand campaign
Festive winter cocktail with sparkling garnish and celebratory holiday staging - seasonal beverage brand photography

Trusted by Global Brands, Agencies, and Hospitality Groups

Campaign work, editorial, and launch production.

American Express Logo - Client of Brent Herrig Photography
Chase Logo - Client of Brent Herrig Photography
JP Morgan Chase Logo - Client of Brent Herrig Photography
The Wall Street Journal Logo - Client of Brent Herrig Photography
The New York Times Logo - Client of Brent Herrig Photography
CNN Logo - Client of Brent Herrig Photography
GQ Logo - Client of Brent Herrig Photography
Bon Appétit Logo - Client of Brent Herrig Photography
Food & Wine Logo - Client of Brent Herrig Photography
Shake Shack Logo - Client of Brent Herrig Photography
Nobu Restaurants Logo - Client of Brent Herrig Photography
Benihana Logo - Client of Brent Herrig Photography
Diageo Logo - Client of Brent Herrig Photography
LVMH Logo - Client of Brent Herrig Photography
Tanqueray Logo - Client of Brent Herrig Photography
Ketel One Logo - Client of Brent Herrig Photography
Belvedere Vodka Logo - Client of Brent Herrig Photography
Baileys Logo - Client of Brent Herrig Photography
Patrón Tequila Logo - Client of Brent Herrig Photography
Cincoro Tequila Logo - Client of Brent Herrig Photography
The Botanist Logo - Client of Brent Herrig Photography
Rosewood Hotel Group Logo - Client of Brent Herrig Photography
Union Square Hospitality Group Logo - Client of Brent Herrig Photography
Starr Restaurants Logo - Client of Brent Herrig Photography
Unilever Logo - Client of Brent Herrig Photography
Pepsi Logo - Client of Brent Herrig Photography
NFL Logo - Client of Brent Herrig Photography
NY Giants Logo - Client of Brent Herrig Photography
NY Jets Logo - Client of Brent Herrig Photography
Bayou Logo - Client of Brent Herrig Photography
American Express Logo - Client of Brent Herrig Photography
Chase Logo - Client of Brent Herrig Photography
JP Morgan Chase Logo - Client of Brent Herrig Photography
The Wall Street Journal Logo - Client of Brent Herrig Photography
The New York Times Logo - Client of Brent Herrig Photography
CNN Logo - Client of Brent Herrig Photography
GQ Logo - Client of Brent Herrig Photography
Bon Appétit Logo - Client of Brent Herrig Photography
Food & Wine Logo - Client of Brent Herrig Photography
Shake Shack Logo - Client of Brent Herrig Photography
Nobu Restaurants Logo - Client of Brent Herrig Photography
Benihana Logo - Client of Brent Herrig Photography
Diageo Logo - Client of Brent Herrig Photography
LVMH Logo - Client of Brent Herrig Photography
Tanqueray Logo - Client of Brent Herrig Photography
Ketel One Logo - Client of Brent Herrig Photography
Belvedere Vodka Logo - Client of Brent Herrig Photography
Baileys Logo - Client of Brent Herrig Photography
Patrón Tequila Logo - Client of Brent Herrig Photography
Cincoro Tequila Logo - Client of Brent Herrig Photography
The Botanist Logo - Client of Brent Herrig Photography
Rosewood Hotel Group Logo - Client of Brent Herrig Photography
Union Square Hospitality Group Logo - Client of Brent Herrig Photography
Starr Restaurants Logo - Client of Brent Herrig Photography
Unilever Logo - Client of Brent Herrig Photography
Pepsi Logo - Client of Brent Herrig Photography
NFL Logo - Client of Brent Herrig Photography
NY Giants Logo - Client of Brent Herrig Photography
NY Jets Logo - Client of Brent Herrig Photography
Bayou Logo - Client of Brent Herrig Photography

Campaign-ready visuals for spirits and luxury hospitality brands.

High-speed liquid motion and precision bottle photography.

Integrated still and motion production in a single shoot day.

London and New York based with global deployment capabilities.

How Projects Work

A clear process from brief to delivery

01

Pre-Production

Brief, placements, shot list, styling direction, crew, and logistics. We align on deliverables before shoot day.

02

Production

Studio or on-location. Still and motion captured together when it improves efficiency and output.

03

Post + Delivery

Retouching, color, compositing, and exports organized by channel and usage.

Drinks & Beverage Creative Specialties

Need a drink photographer on location? Let's plan the shoot.

Product Packaging

Label-true lighting with controlled reflections and crisp detail. Built for ecommerce, print, and OOH.

Lifestyle and On-Premise

Splash and Liquid Motion

Stop-Motion / GIFs

Recipe Development

On-Location Shoots

HH Bespoke Rum bottle hero shot with label-true studio lighting for spirits product photography

Select Clients

A selection of brands, publications, and partners the studio has worked with in this category.

Spirits Brands

  • Ketel One
  • Diageo
  • Tanqueray
  • Belvedere Vodka
  • Patron Tequila
  • Cincoro Tequila
  • The Botanist
  • Baileys
  • Hennessy
  • WhistlePig
  • Chandon
  • Bayou
  • HH Bespoke Rum
  • Casa Dragones
  • Smirnoff
  • Averna

Bars & Hospitality

  • Dead Rabbit
  • Blacktail
  • Employees Only
  • Castell Terrace

Published Books

The Dead Rabbit Drinks Manual book cover, food and beverage photography by Brent Herrig

The Dead Rabbit Drinks Manual

Sean Muldoon, Jack McGarry, Ben Schaffer

Houghton Mifflin Harcourt, 2015

Best New Cocktail & Bartending Book, 2016 Tales of the Cocktail Spirited Awards

The Dead Rabbit Mixology & Mayhem book cover, food and beverage photography by Brent Herrig

The Dead Rabbit Mixology & Mayhem

Sean Muldoon, Jack McGarry, Jillian Vose

Houghton Mifflin Harcourt, 2018

Also from Brent Herrig Creative

Visit cocktailphotographer.com

Our dedicated cocktail photography site with additional portfolio work, pricing guides, and beverage-specific resources.

FAQ about Cocktail + Drinks Photography

Do you provide beverage styling?

Yes. We bring beverage stylists focused on ice control, garnish precision, and liquid management so drinks hold up under lights.

Can you shoot on location at our bar or distillery?

Yes. We use mobile studio lighting for clean reflections and consistent results in real spaces.

How many cocktail recipes can we shoot in a day?

For campaign hero setups: typically 6 to 10. For simpler social or ecommerce: 15 to 20 plus, depending on complexity and prep.

Do you handle retouching?

Yes. Glass cleanup, label refinement, liquid tone, and compositing when needed.

How can Generative AI be integrated?

We use AI for previsualization, concept iterations, and controlled extensions when it saves time or expands options without lowering quality.

Do you deliver video assets?

Yes. Hybrid production includes 4K video, motion loops, and cinemagraph-style assets alongside stills.

What is your typical turnaround and how do we book?

Most selects are turned around quickly for review, with finals delivered on an agreed schedule based on volume and usage. Start by sharing your launch date, channels, and shot list needs, then we confirm scope and lock a production date.
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Available for projects

Let's work together

Have a project in mind? We'd love to hear about it.
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