Three friends sharing drinks and a grill on a Brooklyn rooftop with the Manhattan skyline behind them, golden hour lifestyle scene
Hybrid Production

AI Lifestyle Creative

Full campaign worlds, built without a location scout

One Brand Book, Every Season, No Reshoot

New York • London • Worldwide

Lifestyle environments are generated against a locked brand book, then real product photography is composited in so the bottle stays exactly right in every frame. A campaign that would take four locations and four shoot days becomes one system that keeps producing.

The craft does not move. Lighting, styling, casting, and colour are art directed the same way a shoot is. What changes is that the fourth scene costs a fraction of the first, and the fortieth is still on brand.

Real product photography, generated environments
Seasonal and regional variants from one brand book
Stills, vertical social cuts, and broadcast spots

Every frame on this page is cleared for use.

Devil's Grin Texas Gin, 30 second spot. Environments generated, bottle photographed, cut and graded as one piece.

Vertical cuts delivered alongside the stills

The Bottle Is Never Generated

Product is photographed and composited into every frame. That is the line the process does not cross. Label geometry, foil, engraving, and cap all stay true to the physical bottle, because a spirits brand lives or dies on whether the pack reads correctly on a back bar. Everything around it is built to serve that frame.

One brand book, any season

Scenes That Would Never Get Greenlit

A crawfish boil in low country humidity, a snowy window in December, a rodeo fence at golden hour, a Nantucket kitchen in summer. Four locations, four seasons, four permits, four crews. The brand book stays fixed and the world moves around it, which is how a small spirits brand gets a national campaign look on a regional budget.

Real product, built environments, one consistent world.

Selected AI Lifestyle Work

Campaign frames across seasons, regions, and formats. Horizontal for paid and web, vertical for social, all cut from the same brand book.

Three friends sharing drinks and a grill on a Brooklyn rooftop with the Manhattan skyline behind them
Cocktails on a weathered table at a bayside dock in late afternoon light
Two people raising gin cocktails in a toast across a bar counter
Chicago rooftop gathering with cocktails and the city skyline at dusk
Linen and limestone patio table set with gin cocktails in warm afternoon light
Beach tailgate with a cooler and gin drinks laid out on an open tailgate
Low country crawfish boil spread across a newspaper-covered table with gin cocktails
Cowgirl at a rodeo fence at golden hour holding a gin cocktail
Nantucket kitchen in summer light with a Bees Knees cocktail and gin bottle on the counter
Back bar detail with a gin bottle among glassware under warm bar lighting
Gin bottle and cocktail on a windowsill with snow falling outside
Fireside holiday cocktails styled on a mantel with greenery
Vertical bar scene with a gin cocktail being finished with a garnish
Fourth of July sparkler beside a gin cocktail at dusk

Trusted by Global Brands, Agencies, and Hospitality Groups

American Express Logo - Client of Brent Herrig Photography
Chase Logo - Client of Brent Herrig Photography
JP Morgan Chase Logo - Client of Brent Herrig Photography
The Wall Street Journal Logo - Client of Brent Herrig Photography
The New York Times Logo - Client of Brent Herrig Photography
CNN Logo - Client of Brent Herrig Photography
GQ Logo - Client of Brent Herrig Photography
Bon Appétit Logo - Client of Brent Herrig Photography
Food & Wine Logo - Client of Brent Herrig Photography
Shake Shack Logo - Client of Brent Herrig Photography
Nobu Restaurants Logo - Client of Brent Herrig Photography
Benihana Logo - Client of Brent Herrig Photography
Diageo Logo - Client of Brent Herrig Photography
LVMH Logo - Client of Brent Herrig Photography
Tanqueray Logo - Client of Brent Herrig Photography
Ketel One Logo - Client of Brent Herrig Photography
Belvedere Vodka Logo - Client of Brent Herrig Photography
Baileys Logo - Client of Brent Herrig Photography
Patrón Tequila Logo - Client of Brent Herrig Photography
Cincoro Tequila Logo - Client of Brent Herrig Photography
The Botanist Logo - Client of Brent Herrig Photography
Rosewood Hotel Group Logo - Client of Brent Herrig Photography
Union Square Hospitality Group Logo - Client of Brent Herrig Photography
Starr Restaurants Logo - Client of Brent Herrig Photography
Unilever Logo - Client of Brent Herrig Photography
Pepsi Logo - Client of Brent Herrig Photography
NFL Logo - Client of Brent Herrig Photography
NY Giants Logo - Client of Brent Herrig Photography
NY Jets Logo - Client of Brent Herrig Photography
Bayou Logo - Client of Brent Herrig Photography
Moët Hennessy Logo - Client of Brent Herrig Photography
Stoli Group Logo - Client of Brent Herrig Photography
Greenhook Ginsmiths Logo - Client of Brent Herrig Photography
Maille Logo - Client of Brent Herrig Photography
Devil's Grin Logo - Client of Brent Herrig Photography
American Express Logo - Client of Brent Herrig Photography
Chase Logo - Client of Brent Herrig Photography
JP Morgan Chase Logo - Client of Brent Herrig Photography
The Wall Street Journal Logo - Client of Brent Herrig Photography
The New York Times Logo - Client of Brent Herrig Photography
CNN Logo - Client of Brent Herrig Photography
GQ Logo - Client of Brent Herrig Photography
Bon Appétit Logo - Client of Brent Herrig Photography
Food & Wine Logo - Client of Brent Herrig Photography
Shake Shack Logo - Client of Brent Herrig Photography
Nobu Restaurants Logo - Client of Brent Herrig Photography
Benihana Logo - Client of Brent Herrig Photography
Diageo Logo - Client of Brent Herrig Photography
LVMH Logo - Client of Brent Herrig Photography
Tanqueray Logo - Client of Brent Herrig Photography
Ketel One Logo - Client of Brent Herrig Photography
Belvedere Vodka Logo - Client of Brent Herrig Photography
Baileys Logo - Client of Brent Herrig Photography
Patrón Tequila Logo - Client of Brent Herrig Photography
Cincoro Tequila Logo - Client of Brent Herrig Photography
The Botanist Logo - Client of Brent Herrig Photography
Rosewood Hotel Group Logo - Client of Brent Herrig Photography
Union Square Hospitality Group Logo - Client of Brent Herrig Photography
Starr Restaurants Logo - Client of Brent Herrig Photography
Unilever Logo - Client of Brent Herrig Photography
Pepsi Logo - Client of Brent Herrig Photography
NFL Logo - Client of Brent Herrig Photography
NY Giants Logo - Client of Brent Herrig Photography
NY Jets Logo - Client of Brent Herrig Photography
Bayou Logo - Client of Brent Herrig Photography
Moët Hennessy Logo - Client of Brent Herrig Photography
Stoli Group Logo - Client of Brent Herrig Photography
Greenhook Ginsmiths Logo - Client of Brent Herrig Photography
Maille Logo - Client of Brent Herrig Photography
Devil's Grin Logo - Client of Brent Herrig Photography

How Projects Work

A clear process from brief to delivery

01

Pre-Production

Brief, placements, shot list, styling direction, crew, and logistics. We align on deliverables before shoot day.

02

Production

Studio or on-location. Still and motion captured together when it improves efficiency and output.

03

Post + Delivery

Retouching, color, compositing, and exports organized by channel and usage.

What Comes Out of a Hybrid Campaign

Talk through a campaign and what it needs to cover.

Seasonal Variants

One brand book carried across summer, autumn, and winter without returning to a location. Holiday, Fourth of July, and cold weather frames cut from the same world.

Regional Worlds

Vertical Social Cuts

Motion and Spots

Gin bottle and cocktail on a windowsill with snow falling outside

FAQ about AI Lifestyle Creative

Are these photographs?

The product is. The environments are not. Bottles and serves are photographed in studio and composited into generated scenes, art directed against the brand's locked visual book. We say which is which on every project, and the split is set before the work starts.

Why not just shoot it?

For a single hero frame, shooting is often the right call and we will say so. Hybrid production earns its place when a brand needs the same world across four seasons, six regions, and three aspect ratios. That is where location scouts, permits, and crew days multiply and a generated environment does not.

How is brand consistency held across frames?

A locked brand book governs every frame: product geometry, palette, casting direction, styling vocabulary, and light quality. The bottle is photographed once and composited, so label and packaging read identically in the fortieth frame and the first.

What formats are delivered?

Horizontal sixteen by nine and three by two for web and paid, four by five and nine by sixteen for social, plus motion loops and longer spots. Vertical frames are composed for the crop rather than cut down from a horizontal after the fact.

Who owns the rights to the finished work?

Rights are granted per project by media, territory, and term, the same as any commissioned campaign. Licensing terms are set in the scope of work before production starts.

Can this run alongside a traditional shoot?

That is the usual shape. A shoot day captures the product, the talent, and the frames that need to be real, and the hybrid pipeline extends that source material into the variants a campaign calendar needs. The shoot sets the truth, the system multiplies it.
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info@brentherrig.comNew York • London • Worldwide