New York Cocktail Photographer
Drink campaigns shot across the city. Financial District bars, Harlem spirits houses, and the brands that pour in New York.
The New York angle
Cocktails, shot as part of the whole campaign.
Most drink shoots stop at the pour. In New York a campaign usually needs more: the food next to it, the room it lives in, the people behind the bar, and versions built to run for months. That is the work here. Cocktails as one part of a full food, drink, and hospitality production, shot on location across the city.
For a drinks-only specialist studio, see cocktailphotographer.com. This page is the New York commercial side: brand campaigns, menus, and motion.
The local story
New York brands, told by neighborhood.
Financial District
The Dead Rabbit
On Water Street since 2013, The Dead Rabbit turned Irish hospitality into the best bar in the world. The work here covers the cocktail menu volumes and the parlor drinks, shot to carry the same storytelling the room is built on.
Harlem
HH Bespoke
From the Harlem family behind Harlem Haberdashery, HH Bespoke is a Black-owned spirits house with rum, gin, and vodka. The work runs from bottle photography to the cocktails they pour, shot in the brand's own uptown style.
The wider pour
From canned tea in Brooklyn to tequila on a billboard.
The Owl's Brew
Female-founded New York spiked tea. Product and lifestyle.
Ketel One
Vodka. Advertising and motion.
Chandon x Belvedere
Champagne. Top-down advertising.
Cincoro
Tequila. Advertising.
Liquid in motion
The drink moves. Everything else holds still.
Pours, splashes, and loops built for feeds, paid, and the top of a landing page. Shot on the same day as the stills, so the campaign moves and sits still from one set.
One day, a full set
Built to run across the year, not just the launch.
One production day, delivered as a set you can run across every channel.
01
Hero frames
The shots the campaign is built around.
02
Supporting angles
Detail, garnish, hands, and the bar in context.
03
Motion
Cinemagraphs and pour loops for social and paid.
04
Built for reuse
Negative space and format variations, sized for every channel.
Selected drink brands
The bars, spirits houses, and drink brands behind the work. New York bar programs and national spirits campaigns, shot from one production.
Common questions
Hiring a cocktail photographer in New York.
- What does a New York cocktail photographer shoot?
- Cocktail and drink campaigns across the city: menu volumes, spirits and bottle photography, bar and hospitality lifestyle, and motion like pours and cinemagraphs. Everything is shot on location and built to run across paid, social, and print.
- Do you shoot cocktails as part of a larger food and hospitality campaign?
- Yes. Most New York campaigns need the drink, the food next to it, the room, and the people behind the bar. The work here covers the full production in one shoot, not the pour alone.
- Which New York bars and drink brands have you photographed?
- The Dead Rabbit in the Financial District, HH Bespoke in Harlem, and drink brands including Ketel One, Cincoro, Belvedere, and The Owl's Brew, among others.
- Can one shoot produce both stills and motion?
- Yes. Pours, splashes, and loops are captured the same day as the stills, so a campaign moves and sits still from a single production.
- Do you photograph cocktails outside New York?
- New York is the base for this work, with execution available beyond the city. For a drinks-only specialist studio, see cocktailphotographer.com.
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Ready to talk?
Tell me about the brand and the shoot. I will come back with a plan.
London
lon@brentherrig.com