New York Hotel Photographer
Brent Herrig is a hotel and hospitality photographer in New York, working with property groups, operators, and their agencies. Rooms, public space, food and beverage, and brand campaigns, shot on site across the city.
The New York Method
One property, one visit, the whole hotel.
A New York hotel is a stack of separate businesses in one building: rooms, a restaurant, a bar, a spa, event floors, and a brand above all of it. Shooting them on separate days is how a property ends up with a website that looks like four different hotels. The work here covers the whole building in one production, lit and graded as one set.
For the restaurant inside the hotel, see the New York restaurant page. For the bar programme, see the New York cocktail page. For properties outside the city, see hospitality and hotels.
See the work
Rooms, public space, and the bar at night.
New York hospitality interiors and property work: Peak at Hudson Yards, The Clocktower in NoMad, BlackTail in the Financial District, alongside guest rooms, lounges, and the material detail that carries a hotel brand across a feed. Click any frame to open it full screen.
Case study
The Clocktower, NoMad. One day.
A full property refresh at The Clocktower, delivered from a single shoot day. The dining room under its archways, the bar, the smaller rooms, the plate, and the people working the floor, all captured in one visit and graded as one set.
The reason it fits in a day is the plan, not the pace. Each space is scheduled for the hour its light works, service is worked around rather than paused, and the shot list is agreed before anyone unpacks a case. The property gets one library instead of four disconnected shoots booked across a year.
- 1 day
- Full property refresh
- One set
- Room, bar, plate, and team
What gets covered
A hotel is six shoots in one building.
Each of these has its own audience and its own placement. Booked together they share one crew, one lighting approach, and one grade.
01
Arrival and public space
Facade, entrance, lobby, and the sightlines a guest walks through first.
02
Guest rooms and suites
Every room type, styled and shot to the same standard, plus the details that sell the tier.
03
Food and beverage
Restaurant, bar, room service, and breakfast, shot as its own campaign inside the property.
04
Amenity and wellness
Spa, gym, pool, roof, and event space, lit for the hour they actually look best.
05
Lifestyle and talent
Guests and staff in the space, so the property reads as occupied rather than empty.
06
Detail and texture
Materials, linens, glassware, and finishes, the frames that carry a brand across a feed.
How the work gets made
Planned around occupancy, not against it.
A working hotel cannot close for a photographer. The schedule is built around housekeeping, check-in, and service, so the property keeps running while the shoot happens.
01
Pre-production
A walk-through of the property, room type by room type. Shot list, styling notes, lighting plan, and the hour each space is scheduled for.
02
Production
Shot on site around occupancy and service. Rooms early, public space through the day, bar and restaurant into the evening.
03
Hybrid extension
Real frames extended with AI for seasonal variants, new formats, and OTA crops, so one visit covers the year without a reshoot.
04
Delivery
Hero frames, supporting angles, vertical and negative-space crops, and motion loops, sized for the site, OTA listings, paid, and print.
What a property day covers
- 01Rooms first, styled and shot before the floor turns over
- 02Lobby and arrival while the light is still soft on the street side
- 03Every room type covered, not just the suite
- 04Restaurant and bar shot around service, not instead of it
- 05Amenity floors, spa, gym, and event space at their best hour
- 06Talent in the space where the brief calls for guests, staff, or both
- 07Live review at the monitor, so selects are approved before the day ends
Across the city
Every neighbourhood shoots differently.
A Financial District banking hall and a Brooklyn loft hotel need opposite lighting approaches. Knowing that before the day starts is most of the job.
- NoMad and Flatiron
- Landmark rooms and grand-archway dining, The Clocktower among them.
- Hudson Yards and Midtown West
- Skyline bars and glass-tower properties where the view is the amenity.
- Financial District
- Historic banking halls and low-lit bars, BlackTail among them.
- SoHo and Tribeca
- Loft-format boutique properties where texture and material carry the brand.
- Lower East Side and Brooklyn
- Independent and design-led hotels with rooftops and small F&B footprints.
Trusted in New York
Hotel and hospitality work for Rosewood Hotel Group, The Mark Hotel, Nobu, NH Hotels, and AC Hotel Marriott, alongside the restaurant groups running rooms across the city.
Common Hotel Photography Questions
Hiring a hotel photographer in New York City.
- Who is Brent Herrig?
- Brent Herrig is a commercial photographer and director based in New York, working with hotel groups, hospitality operators, and agencies. He shoots stills and motion on site, covering rooms, public space, food and beverage, and the brand campaigns built on top of them.
- What does a New York hotel photographer shoot?
- Guest rooms and suites, lobby and arrival, restaurant and bar, spa and amenity floors, event space, and lifestyle frames with guests or staff in the room. One production covers the whole property rather than a single space.
- Can a hotel be photographed while it is open?
- Yes, and most are. The schedule is built around housekeeping, check-in, and service: rooms early before the floor turns over, public space through the day, bar and restaurant into the evening. The property keeps trading while the shoot runs.
- How many room types should be covered?
- Every type that is sold separately. A guest booking a corner suite will not accept a photograph of the standard king, and OTA listings compare tier against tier. Shooting one room and reusing it across categories is the most common reason a property gets refund requests.
- Which New York neighbourhoods do you cover?
- All of them. NoMad and Flatiron, Hudson Yards and Midtown, the Financial District, SoHo and Tribeca, the Lower East Side, and Brooklyn. Each has its own light and its own building stock, which changes how a property is scheduled.
- Where is the studio located?
- Anchored in Manhattan, with a network of partner studios and rental houses across New York. Hotel work is shot on site, in the property itself.
- How do usage rights work?
- Usage is scoped to the brief. Media, territory, and term are set in the estimate before the shoot, so you own exactly the license you pay for. Hotel work usually needs the site, OTA and booking channels, paid, and print, and each is named in the estimate. Full terms are on the licensing page.
- What does it cost to hire a hotel photographer in New York?
- Every property is quoted to its brief. Number of room types, how many outlets and amenity spaces are covered, whether talent is used, usage rights, and whether motion is included all move the number. Share the brief and you will get a clear estimate before anything is booked.
- Do you shoot the hotel restaurant and bar as well?
- Yes, and it is usually the same day. The restaurant and bar are their own campaign inside the property, and shooting them alongside the rooms is what keeps the whole set looking like one hotel.
- Do you only work in New York?
- New York is the base for this work, with execution available anywhere the brief needs it. London is a second base, and resort and international property work is covered on the hospitality page.
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Ready to talk?
Tell me about the property and what it needs to sell. I will come back with a plan.
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