What Is Drinks Photography


4 of the best drinks photographs from Brent Herrig Photography


You know a good bar when you walk into one. There’s a smell in the air: The tang of sour beer, the sweet-bitter of Negroni, and a hint of cologne mingle and mix. Music pulses, just so. Light falls gently on laughing faces, dark wood panels, and glittering glasses. Here, life is whatever you need it to be.

Capturing the energy and excitement of that perfect bar in pictures, though? Not as magical.

Drinks are more beautiful to the eye in real-life circumstances than they are in still-life photos. This is for a few reasons: Wine doesn’t offer much color or texture. One beer doesn’t look much different from another. And while craft cocktails make big impressions on the bar, it takes a professional to see and capture their details. On top of all that, glassware and bottles like to ping light around like there’s no tomorrow. These make hiring a professional drinks photographer like Brent Herrig vital for your commercial and advertising needs.


Drinks photography refers to capturing detailed photographs of drinks like beer, wine, cocktails, soda, and other beverages. These are used specifically in digital signage, print advertising campaigns, commercial billboards, social media outreach, and more. An editorial photographer may also combine drinks photography with portrait photography and lifestyle photography. In this circumstance, full editorial lifestyle shoots can support magazine stories or online media campaigns.

As a professional drinks photographer, Brent specializes in lighting, framing, and styling of drinks. His camera always focuses attention on the beverage or bottle. But where an untrained photographer may softly light the product as you would for a portrait shoot, Brent knows better. Crafted lighting, sharp contrast, and props placed with intention make for the best cocktail photographs.


Brent has been a drinks photographer for 10 years. He aims to make each product or drink the hero of the photograph. And so he particularly loves making sure drinks pop up the page or screen. Whether a cocktail or a bottle, he wants consumers to be so thirsty they want to jump into the photo. They should want to transport into the very scene he has captured. And his clients should feel their professional drinks photographer has created an image as delicious as their product.

He makes sure these happen at every single shoot.


For example, Brent created an aspirational tone for HH Bespoke Spirits. In this advertising photography shoot, he used minimal props and clean framing to best feature bottles and various cocktails. Warm light, shade and contrast create depth and vibrancy in the photos. Ice cubes and the frost on a glass feel immediate and alive. Because consumers aspire to the lifestyle of the photographs, the brand is now a quickly-growing new label. And HH Bespoke spirits rerurns to partner with Brent Herring Photography for all new advertising projects.


2 Images - Both of beautiful cocktail photographs taken at Dead Rabbit Bar.

A New York Cocktail Photographer traveling the globe, Brent has satisfied the commercial photography thirst of bespoke cocktail bars and international brands. He gets excited to capture the details for each and every cocktail, beer, beverage, or bottle shoot. And because he works collaboratively and creatively, clients return to his team again and again. Here are but a few notable brands that rely on his professional drinks photography services.

  • Diageo
  • Nespresso
  • Moet Hennessy USA
  • Botanist Gin
  • Rizzoli Books
  • HMH Books
  • Koloa Rum



Brent’s team is always excited to partner with new cocktail bars and spirit brands. If ready to discuss even the first steps of what your cocktail photography shoot can be, get in touch.

3 images of HH Bespoke Bottles with cocktail in front of them.

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