Many professional photographers dismiss the allure of corporate photography: Food photography is a particularly trendy niche in the social media era. Editorial photography will always be the go-to for print journalism. And GIFS and cinemagraphs are pushing still photographers to explore movement at record speed.
But when it comes to the many photography needs of small businesses, large corporations, and event planners? Corporate photography is not only ripe with opportunity, but also with huge potential for creativity.
WHAT IS CORPORATE PHOTOGRAPHY?
Corporate photography includes all kinds of photographs used for a corporation’s needs. The types of corporate photography include portraits, product photos, office environment photos, and event photography. The photographs can then be used in employee recruitment materials or digital training sessions. They tell a visual story of the company’s personality on websites and advertising materials. They also, visually articulate and supporting material in company reports. And they help to both market and then document corporate events.
What’s the difference between corporate versus commercial photography? With commercial photography, the photographer highlights one product or service the company offers. With corporate photography, each photograph supports and sells the company’s overall brand story. A corporate photographer doesn’t look to capture a service. They look to capture the personality and confidence of those providing the service.
WHY DOES WORKING WITH A PROFESSIONAL CORPORATE PHOTOGRAPHER MATTER?
We’ve all seen bad corporate photos. There’s laughable stock photography, where awkward models poise uncomfortably in makeshift “offices”. There are the office headshots where uncomfortable employees stand against solid walls of red or blue. There are the event photographs that show people… and little else.
A professional corporate photographer directs talent into shots that feel natural and welcoming to the viewer. They capture or create believable moments that convey emotion. And they make sure that the company’s energy threads through all types of corporate photography they’re producing.
BUSINESS PORTRAITS AND CORPORATE HEADSHOTS.
Getting corporate headshots may sound like a simple task at first glance, however, your corporate portrait should be an accurate reflection of who you are and what you do. This means it’s important to get the right professional – someone with experience in business portraiture. The best business portraits are produced by professionals who have years of experience under their belts, this is something Brent Herrig and his team have.
Brent Herrig Photography and his experienced team offers professional corporate headshots and business portraits photography for a wide range of businesses. So, if you want corporate portraits that make a lasting impression on your clients, then reach out to Brent and his team today!
Brent and his team have worked in several cities all of the United States as corporate photographers from New York and New Jersey to Chicago to Dallas. Their experience is extensive – they have photographed countless people and made even the most nervous subject feel confident and great about the results that were captured.
CAPTURING THE STYLE THAT MEETS YOUR CORPORATE GUIDELINES.
Brent first started working in corporate portrait photography in college. There, he shot student headshots, business headshots, and editorial photography. Along with work as an advertising portrait photographer, he learned the importance of mastering various skills for corporate photography.
Brent understands clients’ fear of dull corporate headshots or environmental portraits: Bad lighting makes scenes look too staged. And going for “an energy” means that the people in the photos look forced or fake. To combat this, he highlights professional environments with his creative approach and beautiful lighting techniques. No matter the brand style, his images evoke welcoming moments and consumer confidence.
For example, Brent’s corporate photography work with Chase Bank includes product images and office environment photos of staff and customers. The images span the bank’s interior and exterior spaces. And it includes staff and customers using many different offices, lobbies, and public meeting spaces. To show honesty with this variety, Brent leaned into the natural light of each space, focusing on its purpose and aesthetic. Chase digital products are shown only when in use, implying action and success. And a variety of staff work or socialize in various spaces, conveying that the company employs passionate, warm, and friendly employees. These materials are now used in Chase’s Employer Brand Marketing materials.
COMPANIES THAT TRUST BRENT AS A PROFESSIONAL CORPORATE PHOTOGRAPHER.
A professional New York-based corporate photographer, Brent helps corporations break from stuffy stock corporate photography. He helps companies convey the breadth of what their clients and customers can expect from their services. And he uses his extensive experience to ensure clean, honest results, every time.
Here are a few notable corporations that have trusted his professional corporate photography services:
- JP Morgan Chase
- American Express
- Barclays Bank
- Share Local Media
- Pachulski Stang Ziehl & Jones: Law Firm
READY TO TELL YOUR COMPANY STORY?
As a corporate photographer, Brent is always excited to help companies create visual representations of their team. Ready to discuss what new business headshots or environmental portraits could do for your company? Or curious about how the types of corporate photography can help your company level up?
Get in touch.