December 10, 2023

Behind the Lens: Unveiling the Creative Process of a Commercial Photography Shoot

Brent Herrig Photography

In the dynamic arena of commercial photography, the creation of an image is as strategic as it is artistic. It’s a process that demands a deep understanding of branding, a keen eye for detail, and an unwavering commitment to storytelling. Brent Herrig Photography stands at the confluence of these demands, offering a behind-the-scenes look at the creative process that transforms a concept into a compelling visual narrative.

Understanding the Brand’s Vision

The journey of a commercial shoot begins with an immersion into the brand’s world. It’s a dialogue that uncovers the essence of the brand’s message and the heartbeat of its vision. This foundational step is about aligning the photographic approach with the brand’s identity, ensuring that every image captures the ethos the brand embodies. It’s a partnership where communication is key, and the goal is a seamless translation of the brand’s objectives into stunning imagery.

Concept Development and Storyboarding

With the brand’s vision as the guiding star, the next step is the alchemy of concept development. Here, creativity is unleashed. Ideas are sketched, storyboards are drafted, and a visual script begins to emerge. This stage is a collaborative ballet, with Brent Herrig Photography at its core, working in concert with creative directors and marketing maestros to sculpt a concept that will resonate with audiences and amplify the brand’s message.

Scouting Locations and Casting

The stage and the cast are pivotal in bringing a story to life. Scouting the perfect location is a quest for the right backdrop that will frame and enhance the narrative. Whether it’s the rustic charm of a countryside barn or the industrial chic of a downtown loft, the location sets the stage for the story to unfold. Casting, meanwhile, is about finding faces and personalities that breathe life into the brand, models who can embody the brand’s spirit and connect with the audience on a personal level.

Lighting and Composition: The Art of the Image

Lighting is the painter’s brush in photography, shaping and defining the subject. Composition is the canvas’s frame, guiding the viewer’s gaze and shaping their experience of the image. Brent Herrig Photography approaches lighting and composition with the precision of a master painter, crafting each scene to capture the mood, the emotion, and the essence of the brand’s story.

The Shoot: Bringing the Vision to Life

The shoot is the crescendo of the creative process, a choreographed dance where every step has been meticulously planned. It’s a dynamic environment where the photographer’s vision, honed through years of experience, meets the spontaneity of the moment. Brent Herrig Photography directs this dance with a calm authority, ensuring that each click of the shutter is a harmonious blend of technical skill and creative intuition.

Post-Production: Polishing the Gem

In the quiet after the shoot, the creative process continues. Post-production is where the raw images are transformed into polished gems. It’s a meticulous process of editing, color grading, and retouching that requires a deft touch. The goal is to enhance the images without losing the authenticity of the moment, to elevate the visual narrative without distorting its truth.

Delivering the Final Product

The final act of the creative process is the delivery of the images. These are not mere photographs; they are the visual embodiments of the brand’s story, ready to captivate and engage the audience. Brent Herrig Photography takes pride in delivering a final product that exceeds expectations, images that are not only visually arresting but also strategically crafted to achieve the brand’s objectives.


The creative process behind a commercial photography shoot is a journey of transformation. From the initial concept to the final image, it’s a path paved with creativity, strategy, and technical excellence. Brent Herrig Photography is dedicated to this journey, committed to capturing images that tell a story, sell a product, and elevate a brand. Behind each photograph is a narrative, meticulously crafted, waiting to be unveiled to the world.

Recent Posts

Culinary Brand Breakthrough

Culinary Brand Breakthrough

In the vibrant, competitive culinary world, a strong, unique brand identity sets thriving restaurants and bars apart from the rest. Defining your brand's look and voice involves more than creating a logo or selecting a color palette; it's about digging deep into the...

Top 5 Culinary Photography Tips

Top 5 Culinary Photography Tips

Here are the 5 Essential Tips for Making your Food or Drinks Photograph Perfectly. Food photography is an art. While owning a DSLR doesn’t make you a photographer, clicking a picture on your iPhone when the food is served doesn’t make you a food photographer. No...

Brent Herrig Photography

December 10, 2023

This function has been disabled for Brent Herrig Photography.